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business owners

Life insurance for small business owners

Two kinds, usually. Personal coverage so your family is not dependent on the business surviving you, and business coverage: key-person insurance that pays the company, and life insurance funding a buy-sell agreement so surviving owners can buy your share from your family. Business policies are typically owned by and payable to the business.
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At a glance

What it is
Life insurance for a set period: 10, 15, 20, 25 or 30 years
Who it is for
People with a mortgage, children, or income others depend on
Price
Usually the lowest cost per dollar of coverage while the term runs
After the term
Coverage ends, renews at a much higher price, or converts to permanent coverage if the policy allows

Life insurance that protects a business

Key-person coverage pays the business when an owner or essential employee dies. Buy-sell agreements funded with life insurance give surviving owners the cash to buy the deceased owner’s share from the family. Term is common for buy-sell during working years; permanent policies are used when the agreement is meant to last past retirement or to build value. The business, not the family, is usually owner and beneficiary of these policies.

Why coverage through work is usually not enough

Employer group life is typically one or two times salary, is not portable when you leave, and can end at retirement. It is a helpful base, not a plan. An individual policy you own goes with you between jobs and can be sized to the actual need rather than to a benefit formula.

Choosing an amount and a term

A common approach is to add up what you want covered (remaining mortgage, years of income to replace, education, final costs), subtract what you already have (savings, employer coverage, Social Security survivor benefits where they apply), and match the term to the longest obligation. Someone with a 27-year mortgage and a toddler often looks at 30 years; someone five years from paying off the house may look at 10.

Common questions

Are business life insurance premiums deductible?

Generally not when the business is the beneficiary. Tax treatment of business-owned life insurance has specific rules, including notice-and-consent requirements for employer-owned policies. Ask a tax professional before the policy is issued, not after.

What happens when my term life insurance ends?

Coverage stops, or renews year to year at a much higher price if the policy has a renewal provision. Some policies let you convert to permanent coverage before a deadline without a new medical review.

Is a medical exam required for term life?

Not always. Many carriers offer accelerated underwriting that uses your application answers, prescription history and other records instead of an exam, often up to a set coverage amount. Health questions still apply.

Is the death benefit taxable?

Life insurance proceeds paid because of the insured’s death are generally not included in the beneficiary’s gross income for federal tax purposes. Interest earned on proceeds left with the insurer can be taxable. A tax professional can address your situation.

Is AskLily an insurance company?

No. AskLily is an education and referral service. Lily, our automated assistant, helps you understand options and, when you ask, connects you with a licensed independent insurance professional. AskLily does not sell, bind or underwrite coverage.

Does it cost anything to talk to Lily or a licensed professional?

No. There is no fee to use AskLily, ask Lily questions, or speak with a licensed professional we refer you to. If you decide to apply for a policy, you pay premiums to the insurance company that issues it.

Talk it through with Lily

Ask what this means for your situation. When you want numbers or an application, Lily connects you with a licensed independent professional.

  • No cost
  • No obligation
  • Licensed independent professionals
  • You choose when to talk

Lily is an automated assistant, not a licensed agent. She explains options in plain language; quotes, recommendations and applications come from licensed independent insurance professionals.

Sources

  1. NAIC Life Insurance Buyer’s Guide (accessed 2026-09-06) - Term life definitions, renewal and conversion features
  2. IRS, Life insurance proceeds (Topic: are the proceeds taxable?) (accessed 2026-09-06) - Life insurance death proceeds generally excluded from gross income

AskLily is an insurance education and referral service, not an insurance company or agency. AskLily does not sell, bind or underwrite coverage. Content is general information, not advice for your situation; consult a licensed insurance professional. Last reviewed 2026-09-06.